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Now that the background of the page has been established, it is time to
turn our attention to the layout of the message we wish to convey to our
visitors. The other sections of this website talk about the tradeoffs that
most designers face when making this decision. We only have to decide
which design width to start with. (59)
Max Design recommends
an ideal line length of 30 ems with a min of 25 and a max of 35. This can't
work for a fluid design that makes a transition from single to dual columns
because the transition must cut the column width in half less a little for the
space between columns. An 11 point em is about 15 pixels.
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